The performance is all the more notable as Football Manager 2023 had reached 6.88 million players over its entire life cycle, while Football Manager 2024 boasts 7 million players less than 100 days after its worldwide release on November 6. The press release gives some ideas for understanding this progression. “ FM24's reach and appeal was further enhanced by its official debut in Japan and its first launch on Netflix Games. Lessons learned from the launch of FM23 on Apple Arcade and PlayStation 5 have also borne fruit, with feedback being fed directly into improvements made for the release of FM24 on Apple Arcade and consoles, including the Game version Pass “, we can read. In addition to having adopted no less than three subscriptions, the management game is now present on all the main platforms on the market through its many versions optimized for the different media: Football Manager PC, Football Manager Console, Football Manager Touch and Football Manager Mobile.
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Waiting for women's football
Keeper of the Sports Interactive temple, Miles Jacobson adds that he has succeeded in extending the success of the series to Asian audiences. “ Making Football Manager more accessible – not just more accessible to play, but accessible to more people – has been an eight-year journey that we continue today. This has resulted in the addition of language support in new territories, particularly Japan, China and Korea, making Asia now represent 20% of our audience. This has resulted in different versions of the game for different audiences and we have also embraced subscription platforms like no other studio has done “, we can read. In the space of four years, Football Manager has grown from an audience of 2 to 7 million players.
“ But the work doesn't stop there. We still have a lot to do over the next few years, starting with FM25 and all that entails with the move to Unity and the implementation of women's football. We've been releasing games for 33 years, but what we're going to do now is set things up for the next 30 years, during which we hope to continue innovating for decades to come », concludes the veteran who himself will soon celebrate his 30th anniversary with the British studio.
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