The Galaxy Ring, expected on July 10, 2024 during a global event in Paris, could be the first connected ring likely to achieve global success. To store and charge it, Samsung would rely on a case with a battery.
At Christmas 2024, will French people flock massively to connected rings? Despite the emergence of a few specialized players like Oura, this product category is struggling to take off today. The arrival of Samsung could have the effect of a bomb on this sector, by finally offering an alternative to people who do not want a connected watch.
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After a spectacular first announcement in January 2024 (and a first public release in February in Barcelona), the Galaxy Ring could be revealed in July, during Samsung's next Unpacked. The brand is rumored to be moving its summer event to Paris, the city of the Olympic Games, with an announcement of its upcoming folding smartphones around July 10. The Galaxy Ring could be the star of the event.
A charging case, one of the particularities of the Galaxy Ring?
At the moment, not much is known about the Galaxy Ring. With this product, Samsung would firstly address connected health. The connected ring would measure information on heart rate, sleep and sports activity, then synchronize it with a smartphone application. It could provide the same functions as a connected watch to people who do not want to wear an object with limited autonomy and a divisive design.
The rest of the Galaxy Ring's features are more mysterious. Will we be able to pay with it? Send and receive messages? According to some leaks, the ring's battery life is 9 days, which would force its wearer to remove it several times a month.
This is where Samsung would like to distinguish itself from brands like Oura, which offer charging docks that should stay at home.
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With its charging case with a battery, Samsung would allow Galaxy Ring wearers to transport it safely while it draws electricity. A good idea to make charging less annoying, which is inspired by the wireless earphone market since the arrival of AirPods in 2016.
Will the Galaxy Ring be successful?
A few weeks before the official announcement of the Galaxy Ring, Samsung knows that it is betting big with this new kind of product.
The connected ring could allow it to penetrate a new market, while popularizing a category that has never managed to flourish. The success of the Galaxy Ring could encourage the rest of the industry to follow Samsung and gradually make rings a connected product like any other.